LEMON TREE INTERIORS

PRIVACY POLICY

Effective Date: 14 October 2026

1. Introduction

Lemon Tree Interiors ("Lemon Tree", "we", "us" or "our") operates the website www.lemontreeonline.co.za, providing customers with access to our range of furniture, home décor, accessories and related products.

Lemon Tree Interiors is operated by Suzo Decor CC (Registration No. 1986/023381/23).

We are committed to protecting your privacy and ensuring that your personal information is collected, used, stored and processed responsibly, in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA") and other applicable South African legislation.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, create an account, purchase products, subscribe to marketing communications or contact us.

By using our website, you acknowledge that you have been informed of the privacy practices described in this policy.

2. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with our website:

  • Contact Information: Your full name, email address, telephone number, billing address and delivery address.
  • Account Information: Your username, account preferences, encrypted password and order history when you create an account.
  • Transaction Information: Details of products viewed, added to your cart, purchased, returned or exchanged, as well as your transaction history.
  • Payment Information: Information necessary to process your purchase, including payment confirmations, transaction references and payment methods.
  • Communication Information: Information you provide when contacting us through email, telephone, website forms or customer service enquiries.
  • Technical Information: Your IP address, browser type, device information, operating system and other technical data collected when visiting our website.
  • Website Usage Information: Information about how you interact with our website, including pages visited, products viewed and browsing activity.
  • Marketing Preferences: Your preferences relating to newsletters, promotional communications and advertising.

We collect only the personal information reasonably necessary for the purposes described in this policy, or as otherwise permitted by law.

3. How We Collect Personal Information

We collect personal information through the following methods:

Directly from you: When you register an account, make a purchase, subscribe to communications, contact us or provide information through our website.
Automatically through our website: Certain technical information may be collected using cookies, analytics tools and similar technologies.
Through service providers: We may receive relevant information from third-party providers assisting with payments, deliveries, customer support and website functionality.
Through advertising and marketing platforms: Where applicable and legally permitted, we may collect information relating to interactions with our digital advertising and marketing activities.

4. How We Use Your Personal Information

We process personal information for legitimate business purposes and where authorised by applicable law.

These purposes include:

Order Processing and Fulfilment
To process payments, confirm orders, arrange deliveries, manage returns and refunds, and provide information relating to your purchases.

Customer Account Management
To create and maintain customer accounts, manage account preferences and allow customers to access their order information.

Customer Support and Communication
To respond to enquiries, provide customer assistance and communicate important information about orders, deliveries or our services.

Marketing and Promotional Communications
Where permitted by applicable law, we may send newsletters, promotions, product announcements and special offers.
You may unsubscribe from promotional communications at any time using the unsubscribe link in our emails or by contacting us directly.

Website Improvements
To analyse website performance, understand customer preferences and improve the functionality, navigation and shopping experience of our website.

Advertising
Where applicable, we may use information relating to website visits and product interactions to measure advertising performance and deliver relevant advertisements through third-party advertising platforms.

Security and Fraud Prevention
To protect our website, verify transactions, identify suspicious activity and prevent fraud or unauthorised access.

Legal Compliance
To comply with applicable legal, tax, accounting and regulatory obligations and respond to lawful requests from authorities.

5. Sharing Your Personal Information

We do not sell your personal information to third parties for their independent marketing purposes.

We may share personal information with trusted third-party providers where necessary to operate our website, process orders and provide our services.

These may include:

  • Payment Providers: To securely process payments and facilitate refunds.
  • Courier and Delivery Providers: To arrange deliveries and provide relevant delivery information.
  • Website Hosting and Technology Providers: To maintain and operate our website and its supporting systems.
  • Marketing and Analytics Providers: To support email marketing, website analytics, advertising and performance measurement, where legally permitted.
  • Professional Advisers: Including accountants, legal representatives and other professional service providers where required.
  • Regulatory Authorities: Where disclosure is required or authorised by applicable law.

We take reasonable steps to ensure that third parties processing personal information on our behalf maintain appropriate confidentiality and security safeguards.

6. Cookies and Website Tracking

Our website may use cookies and similar tracking technologies to improve your shopping experience, remember preferences, analyse website activity and support advertising.

Cookies are small files stored on your device when you visit a website.

We may use the following types of cookies:

  • Essential Cookies: Necessary for website functionality, including shopping carts, account access and checkout processes.
  • Functional Cookies: Used to remember preferences and improve your browsing experience.
  • Analytics Cookies: Used to measure website traffic and understand how visitors interact with our website.
  • Marketing Cookies: Used, where applicable, to measure advertising campaigns and provide relevant advertising on third-party platforms.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar tracking technologies.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms or payment services.

These external websites operate independently of Lemon Tree Interiors and may have their own privacy policies.

We encourage you to review the privacy policies of third-party websites before providing personal information.

We are not responsible for the privacy practices, security or content of websites that we do not operate or control.

8. Children's Personal Information

Our website is intended primarily for adults purchasing furniture, home décor and related products.

We do not knowingly collect personal information from children under the age of 18 without the necessary authorisation from a parent or legal guardian, or another lawful basis recognised by POPIA.

If we become aware that a child's personal information has been collected without the required authorisation, we will take appropriate steps to address the matter.

Parents or guardians may contact us to request the correction or deletion of a child's personal information, where legally applicable.

9. Security of Personal Information

We take reasonable technical and organisational measures to safeguard personal information against unauthorised access, loss, misuse, alteration, destruction or unlawful disclosure.

These measures may include secure website connections, access controls, password protection and the use of reputable third-party service providers.

Although we take reasonable precautions, no electronic system can guarantee absolute security.

Customers are responsible for protecting their account login details and should not share passwords or other sensitive information with unauthorised individuals.

Where a security compromise involving personal information occurs, we will take appropriate steps to investigate and respond to the incident, including notifying affected individuals and the Information Regulator where required under POPIA.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, or where retention is required or permitted by applicable law.

This may include retaining information for:

  • Processing and fulfilling customer orders.
  • Maintaining customer accounts and purchase histories.
  • Meeting accounting and tax obligations.
  • Managing refunds, returns and customer complaints.
  • Resolving disputes and complying with legal obligations.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it, subject to applicable legal requirements.

11. Your Rights Under POPIA

Under POPIA, you have certain rights relating to your personal information, subject to applicable legal requirements.

These include:

  • Access: Request confirmation of whether we hold personal information about you and request access to that information.
  • Correction: Request that inaccurate, incomplete or outdated information be corrected.
  • Deletion: Request the deletion or destruction of personal information where legally applicable.
  • Objection: Object to certain types of processing of your personal information as provided for under POPIA.
  • Withdrawal of Consent: Withdraw consent where processing is based on your consent, subject to applicable legal limitations.
  • Direct Marketing: Opt out of receiving direct marketing communications.
  • Complaints: Lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully.

You may exercise these rights by contacting us using the information provided below.

We may request reasonable verification of your identity before processing requests relating to personal information.

We will respond to requests in accordance with applicable legal requirements.

12. International Transfers of Personal Information

Some of the third-party services we use, including website hosting, payment processing, analytics or marketing platforms, may process or store personal information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that these transfers comply with POPIA and that appropriate safeguards or other lawful grounds for the transfer are in place.

13. Complaints and the Information Regulator

If you have concerns about how Lemon Tree Interiors collects, uses, stores or shares your personal information, please contact us so that we can investigate and attempt to resolve the matter.

You may also lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been infringed.

Information Regulator (South Africa)

Website: www.inforegulator.org.za
Email: POPIAComplaints@inforegulator.org.za
Telephone: 010 023 5200

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website functionality, services or legal obligations.

Any changes will be published on our website with an updated effective date.

Where required by applicable law, we will provide additional notice or request consent before implementing material changes to the way we process personal information.

We encourage customers to review this policy periodically.

15. Contact Information

For any questions regarding this Privacy Policy, our privacy practices or your personal information, please contact:

Lemon Tree Interiors

Legal Entity: Suzo Decor CC
Registration Number: 1986/023381/23
Address: 22, 1st Avenue, Walmer, Gqeberha, 6001
Email: info@lemontreeinteriors.co.za
Telephone: 041 581 8796
Website: www.lemontreeonline.co.za
Privacy Enquiries: info@lemontreeinteriors.co.za

Lemon Tree Interiors is committed to respecting your privacy and processing your personal information responsibly, transparently and in accordance with South African law.

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